How to guarantee perfect 5 Star Detailed Seller Ratings (DSR) from eBay Buyers
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Ah yes, as an eBay seller, don’t you just love the 1 to 5 Star Detailed Seller Ratings (DSR) that eBay buyers can leave for you?
In addition to feedback, eBay buyers can leave anonymous ratings from 1 to 5 Stars on 4 criteria – Item as described, Communication, Shipping time, Shipping and handling charges.
If you’re an eBay seller, I bet you have noticed that no matter how hard you try to please your eBay buyers you always seem to get hit with a low DSR at some point.
I have compiled a list of things you can do as an eBay seller to guarantee 5 Star ratings on DSR from every one of your eBay buyers:
Item As Described:
In your eBay listing, offer to fly the item to your potential buyer’s location so they can physically handle, look at and inspect the item before bidding/buying. It’ll be like they can walk into your “store” in the comfort of their own home. They will have no reason to rate your “Item As Described” DSR low and think of all the frequent flyer miles you’ll accumulate.
Since you already flew the item to your potential buyers location, make sure you take them out to dinner and talk about all of your policies so they know them before they bid/purchase.
After they bid and win or purchase your item, add their phone number to your speed dial. Call them and tell them how happy you are they bought your item and that you booked your overnight flight to deliver their package. Once you arrive, take them out for dinner again so you can talk about your return policy.
Continuing calling your buyer daily until they leave feedback and Detailed Seller Rating to see how they are doing, how they like the item, and anything else that comes up.
Why deal with the silly postal service or those other courier companies? As mentioned above, book that overnight flight to your buyer’s city immediately upon payment and personally deliver the package yourself. Unfortunately this still may not be fast enough and scientists haven’t invented the “Beam me up Scottie” machine (sorry Trekkie fans I’m not an expert in Star Trek technology) so you could instantly beam the item to your buyer.
Shipping and Handling Charges:
FREE SHIPPING BABY! FREE SHIPPING BABY! FREE SHIPPING BABY! Offer free shipping and don’t even add the shipping cost into the price. Absorb all costs associated with shipping, packaging material, etc., even if you lose money. It’s not about making money anymore, it’s about getting those 5 pretty Stars .
…actually you can’t really do anything to GUARANTEE perfect 5 Star DSR ratings from every buyer on eBay, which is why we had fun with you above.
There are always going to be those few eBay buyers that rate sellers low on the detailed seller rating criteria no matter what you do or how perfect your product or service is. You could actually do all of the silly things above and I would bet there would still be some dumb eBay buyer that rates your DSRs low. If those eBay buyers could only understand how much those ratings (even 4 stars) can hurt a seller and prevent sellers from receiving eBay fee discounts.
On a more serious note, you can also check eBay’s Detailed Seller Ratings page where they have more ideas on what you can do to make sure the smart eBay buyers don’t have a reason to leave you low DSRs. If you’re a buyer and you’re reading this, there is also some info for you to read there to help you understand how to properly rate an eBay seller.
Feel free to post a comment with your DSR ideas (silly or serious) for sellers to get perfect 5 Star DSRs or at least keep their DSR as close to 5 Stars as possible.